TrueRelevanceBot is operated by True Relevance, a Hamburg-based adtech company (spun off from Cronbach in 2024). The bot crawls publisher pages to power psychographic contextual ad targeting — its neural network classifies content by emotional and psychological motives so DSPs/SSPs can match ad creatives without cookies or user IDs.

At a glance

Operator: True Relevance
Type: Advertising

How Centinel checks it

User agent: The request calls itself this crawler. Anyone can send the same string.

TrueRelevanceBot publishes nothing Centinel can check a source against, so a match reports the name and leaves the source unconfirmed. The match tokens, verification domains, and address feeds are not published here.

Allowing or blocking it

The crawler object in the /validate response sets access_allowed to true only for a verified source that your tenant allowlists. A policy rule can allow or block this crawler by its category, Advertising.

Back to the crawler catalog