NeuwoBot is the web crawler operated by Neuwo, a Finnish contextual AI company. It fetches pages from publisher sites that use Neuwo's contextual advertising service, classifying page content against the IAB taxonomy and brand-safety signals so contextually relevant ads can be served without cookies or personal data. It typically only visits a URL when the site requests an ad from Neuwo, limits its visit frequency, and respects the robots.txt crawl-delay directive.

At a glance

Operator: Neuwo
Type: Advertising

How Centinel checks it

User agent: The request calls itself this crawler. Anyone can send the same string.
IP ranges: The operator publishes the addresses it crawls from, and Centinel checks the client address against that list.

A request that passes one of these checks is NeuwoBot itself. One that only matches the user agent is reported as unverified. The match tokens, verification domains, and address feeds are not published here.

Allowing or blocking it

The crawler object in the /validate response sets access_allowed to true only for a verified source that your tenant allowlists. A policy rule can allow or block this crawler by its category, Advertising.

Back to the crawler catalog