McontextualBot
McontextualBot is a web crawler operated by MContextual that collects content from websites for contextual advertising targeting and analysis. The company uses the crawled data to provide advertisers with contextual targeting services based on page content, allowing them to reach specific audiences without relying on cookies.
At a glance
- Operator: MContextual
- Type: Advertising
How Centinel checks it
- User agent: The request calls itself this crawler. Anyone can send the same string.
McontextualBot publishes nothing Centinel can check a source against, so a match reports the name and leaves the source unconfirmed. The match tokens, verification domains, and address feeds are not published here.
Allowing or blocking it
The crawler object in the /validate response sets access_allowed to true only for a verified source that your tenant allowlists. A policy rule can allow or block this crawler by its category, Advertising.